Toshiba's AI camera systems were cameras watching self-checkout lanes across major retailers in real time, flagging theft and shrink as it happened. Information about the system was only accessible via a Toshiba employee who manually translated reports for each client, meaning retailers could only see or understand their data every few weeks. There was no portal or self-serve access, but even if there was, users would not be able to interpret the charts. The charts themselves were poorly displayed and difficult to read, and were also intended for internal debugging of the system, not to display ROI to customers.

The metrics needed to speak to the people running stores day to day, not the developers who built the underlying system. I needed to prove the system saved money and reduced theft.